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中国动漫市场与上海迪斯尼项目:为本土企业带来何种机遇?

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Abstract As one of the most successful international entertainment enterprises,Walt Disney Company is worthy of being the leader of the world’S animation industry with rich experiences and solid strength.Now Disney expands its horizon into the Chinese market to take a share of this huge pie.Shanghai Disney Resort is estimated to be officially opened in 20 1 5. The Shanghai Disney Project shows Disney’S ambition to fully exploit the Chinese market. on The joint of this magnate certainly will bring influences the Chinese animation industry. China now is developing the culture industry at full blast industry as a and among which the animation key target has been paid unprecedented attention.Though it is still at the starting stage,the huge market demand and booming development is an inevitable trend. This thesis takes the Shanghai Disney on Project as a starting point to study on the possible a influences the Chinese animation industry and local companies.Firstly it follows a review on Disney’S globalization progress is ofthe Chinese made.Then a study on on the current overall status animation industry and also detailed analysis the Shanghai market.Lastly, some assumptions about the opportunities and challenges from Disney for local companies are given through a case study.Shanghai Toonmax Media Company as the leader of the Shanghai animation industry iS selected as the object. In short term,Disney may hit local companies heavily,while the competition development of them in long Fun.How Can local companies find strategies based on a Can promote the way out?How to make taking own advantages and using the pushing effects from Disney?All these have been studied in the paper. Key words:the Shanghai Disney Project,the Chinese animation industry,local companies, opportunities and challenges 中图分类号:G124 6 万方数据 Chapter 1.Introduction 1.1 Research Background,Significance and Questions Animation industry has become a new growth industry full of potential with characteristics of an knowledge-,labor-and capital-intensive.It belongs to important branch of culture industry and nowadays has drawn much attention in the world.The Chinese animation industry started late but now develops rapidly with growing market demand.Especially since the 2 1 century, with strong supports from big,from little to much industry plays a series of macro policies,it experienced the changes from small to from manufactu



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